SEO, Search Engine Optimized, is quite simply making your web site friendly towards the various search engine like Google, Bing, Yahoo, Duck Duck Go etc…
There is no magic involved in gaining a good ranking with a search engine but there are also no guarantees. So how do you go about ensuring all the time and money you spent building a great site gets noticed by the clients you want?
Google lays claim to about 80% of search traffic worldwide but in Ireland that figure rises to over 90% so it makes sense to look what Google offers in their suite of web tools.
Analytics is an application Google offer to help you see exactly how people are interacting with your web site. It lists a vast range of data relating to usage, search terms, ranking etc. Using this information can help to improve your sites ranking with Google Search and ultimately deliver more client through put to your company.
Now we have this information what do we do with it?
This is where we need to apply our knowledge of how a search engine will look at your web site, using correct image tags/labels, placing the right content in your pages, naming your pages & URL’s to associate with the content etc…
There is a process in getting this to yield the desired result, with a few weeks of research through analytics and the correct approach to your content you will see better rankings.
Below is a great diagram explaining the workings of SEO
Of course you can always pay Google to be at the top of the search page by using AdWords, where you compete for the ad space through bidding on search words. This is an equally completed process to get right but can place your product in plain view, for a price…